Bravoz

Our team worked with Bravoz to develop a new branding strategy that included a fresh logo and color scheme, as well as a new name for the business. Part of the rebranding

strategy was to also create a responsive website design that would be accessible for mobile users, as well as streamlining their content and creating a more user-friendly interface.

In order to create a cohesive brand identity for Bravoz, we first worked with them to develop a new name and brand strategy. Rather than being solely focused on children’s bouncy houses and trampolines, Bravoz wanted to be seen as a fun destination for all ages. The word “Bravo” means “excellent” or “great job,” and is often used as a congratulations. It also suggests a high level of energy and excitement when a player wins or the feeling a customer gets from exceptional service. The new name is also less specific to any one game or attraction, giving Bravoz the flexibility to grow their brand as they continue to add more locations and offerings. As a result, the name “Bravoz” was chosen to reflect the company’s desire

to appeal to a wider range of demographics, including teenagers and adults.

After establishing the new name and brand strategy, we moved into designing a new logo. Once the brand, logo, and color theory was established, we pushed forward with the sitemap, wireframes, and moodboard for their website design. This helped us to understand their vision and mandates for the project, as well as guide the development of the new website. Once the site was built, we helped to populate it with content and test it for functionality.