Champion Valley

We worked with PaintBall MSP to create a new brand identity that would be appropriate for all of their attractions. This included a brand strategy, and brand graphics that included responsive logo, website design, and social media assets. We

then followed that up by implementing a comprehensive digital marketing strategy that included SEO, content marketing, pay-per-click advertising, email marketing, and retargeting.

First, we went through a naming exercise to come up with the most appropriate name for their business that would encompass all of their attractions based on the desire of their target audience. We chose “Champion Valley” because it connotes a feeling of victory and competition, which is central to the experience of playing paintball, archery, and other games – they want their visitors to feel like champions. The word “Valley” also evokes a feeling of openness and expansiveness, which is fitting for an outdoor experience.

Next, we designed a responsive logo for Champion Valley. A responsive logo is one that adapts to different devices and screen sizes making it more visually appealing as it gets sized to different tablet and mobile devices. We wanted their logo to be recognizable no matter what size it was, so we kept the essential elements of their branding intact while making it more versatile.

After creating the main logo, we put together an introductory splash screen visually setting the tone for the user of what Champion Valley was about and the types of attractions the brand has. The point of the splash screen was to give visitors a taste of the Champion Valley experience and make them want to explore more. In the wording, we emphasized that Champion Valley is an outdoor playground because many paintball and archery businesses are indoors or in much

smaller and often uglier fields. We wanted to highlight one of their unique selling points, which is that they are a fully outdoor business in an attractive setting.

In addition to the main logo, we created brand new designs for their attractions. We wanted each design to be unique and reflect the different experiences visitors can have at Champion Valley.

We also integrated their booking system with online booking system Bookeo, and transitioned the company’s email marketing automation system from MailChimp to AWeber (a significantly more powerful email marketing tool). 

After fixing their brand, message, and website design we implemented a comprehensive digital marketing strategy that included SEO, content marketing, pay-per-click advertising, email marketing, digital retargeting, and optimizing their Google My Business and Groupon listings.

Lastly, we cross-branded Champion Valley with their Escape Inc. business. This was especially beneficial because they are located near one of the Escape Inc. locations they own. We did this by creating quick links to information about the Escape Inc. business on the Champion Valley website.