Background
Cinergy Entertainment Group is a unique entertainment center combining theatre, restaurant, and entertainment allowing customers to catch all the latest blockbusters from Hollywood in a clean, inviting atmosphere. The theatre’s concept, design, attractions, and food and drink items reach far beyond the offerings of typical theatre chains and dine-in cinemas alike.
Cinergy offers stadium seating, all digital sound, 3-D screens, and luxury leather recliners. The wall-to-wall auditorium is equipped with Dolby Atmos 64-channel immersive sound which provides the best cinematic experience possible when matched with chef-prepared dishes and a large range of beverages. In addition, there is a range of video games, boutique bowling, billiard tables, extreme games, and a laser tag arena. It truly is a multi-level family entertainment center.
The Problem
Cinergy Entertainment Group an expanding business that exists in multiple locations. Their digital presence did not effectively showcase the company’s best features. The website needed to be refreshed in order to represent the sleek and modern atmosphere that is apparent at each of Cinergy’s locations.
Each of Cinergy’s locations has unique features, which meant the content would need to be unique based on the user’s geographic relation to Cinergy. Their website made information regarding the different center attractions and opening hours difficult to find and was poorly structured.
The Result
Cinergy now has an innovative and engaging website that conveys its key messages to customers.
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