Background
CJ Barrymore’s is one of the most successful 25-acre entertainment centers in the country. In business since 1974, CJ Barrymore’s has hundreds of employees and are committed to bringing happiness into people’s lives with every visit.
The Problem
Aside from some major functionality issues, the website looked outdated. It was clear that CJ Barrymore’s competition had a stronger digital presence.
The Result
CJ Barrymore’s website became more appealing and more usable for customers. It made it easier for customers to follow a consumer journey on the website, according to their needs. By segmenting its customers into various pages, CJ’s developed a more strategic approach to creating digital sales.
The website also better reflected the look and feel of CJ’s venue itself, becoming a more enticing option for customers looking for a good day out of fun and games.
CJ Barrymore’s now has more time to plan and execute their strategies, as they are spending less time managing their website problems. With customized training provided by Rocket Effect, management of the website became far easier and less stressful.
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